Startup sales
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The urge to stick it to someone
I’m in a prospect call with a colleague, talking to a prospect we haven’t spoken to in about 2 years. Last time, this person chose…
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Forcing myself to not ignore costs when building
I have come to a conclusion after pandering with many different thoughts and ideas that making more money than you spend is the only way…
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Understanding Your Customer: The Make-or-Break Factor for B2B SaaS Startups
I was struggling for a long time to choose a title for this post before settling for what you see today. The subject deserves special…

Madhukar Shedthikere Prabhakara
CTO @sopact