Human Psychology
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The urge to stick it to someone


I’m in a prospect call with a colleague, talking to a prospect we haven’t spoken to in about 2 years. Last time, this person chose…
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In the future, people simply capable of thinking will be invaluable


Have been using AI since the early days of Open AI and it has been nothing short of amazing. I use it actively for web…
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AI is real, but will it take your job?


I have been using AI for over 2 years at different capacities. At work, to build solutions for the social sector organizations to make it…
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Understanding Your Customer: The Make-or-Break Factor for B2B SaaS Startups


I was struggling for a long time to choose a title for this post before settling for what you see today. The subject deserves special…
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Nothing gets past a child’s keen observation


It’s been two and a half years since I became a father, and I’m learning so much. I’m slowly realizing that a 2.5-year-old is: My…

Madhukar Shedthikere Prabhakara
CTO @sopact



